11 Design Principles

11 Design Principles
While there is much debate about just how many design principles you can find (and even what they mean), there are several that appear regularly and are more consensual. Design principles are a set of rules that designers can follow when creating a composition to create a visually pleasing and functionally appropriate work.

Desire to of those rules is always to convey the message in the absolute most organised and functional way possible.

Beyond most of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases. Every piece of design has a structure beneath the top that supports it and causes it to be relevant, interesting and balanced. Beyond most of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases. Every piece of design has a structure beneath the top that supports it and causes it to be relevant, interesting and balanced.

Proportion
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it can evoke a sense of wholeness and fullness

Space
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it can evoke a sense of wholeness and fullness

Size
Size is how big or small something is with regards to something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is associated with the relative importance of elements in the design. The most important elements should certainly seem to be the main and vice versa.

Contrast
Differentiated elements in a design should stand apart from each other. One of the ways to do this is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all-natural way

Repetition
Differentiated elements in a design should stand apart from each other. One of the ways to do this is through contrast empresa de design. A great CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all-natural way

Variety
Height+Width=Shape. We all know the basic shapes: squares, triangles, rectangles and circles. Less banal or even extravagant shapes can be utilized to attract attention. You will find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related to each other, they should be positioned close together. Using this method, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.

Alignment
Proper alignment in a design means that any element present must certanly be visually attached to another. It offers coherence; nothing looks out of place or confusing each time a good alignment has been applied.

Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide from element to some other by focusing and leading where it’s most important.

Rithm
The space between elements can create a sense of rhythm that can be utilized to create a variety of sensations, such as for instance calm – with a typical rhythm – or excitement – having an irregular rhythm.

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