Learn to Obtain Positive Online Reviews.

Below are a few suggestions for encouraging more reviews of one’s business. Some originate from my own personal experiences as a review site “super user” and some are simply good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!

Be involved in the very best review sites.

Not all review sites are made equal. Try to find those that have features to lessen fake reviews and give business owners tools for giving an answer to reviews buy google reviews. Activate your organization account and optimize your organization listing (it’s free). By claiming your listing you’ll receive notices when new reviews are posted and traffic reports on how many users viewed your organization page each week.

Be proactive with all your reviews.

Thank your reviewers for their feedback, both positive and negative, in a reasonable manner. Yelp.com, the biggest review site, allows business owners to respond publicly or privately to your reviews. A personal message is a good method to acknowledge a customer and it shows you’re attending to as the company owner. Caution: don’t be rude or defensive in virtually any way. I’ve seen this backfire big time each time a reviewer publicly posted the company owner’s rude response with their updated (and much more negative) review! Make sure you see my upcoming post on the best way to respond effectively to negative reviews.

Make the most of offers on your listing page.

Some review sites such as for instance Yelp allows businesses to post offers on the listing page. Since users of the sites are more probably be active reviewers themselves, you’re directing your offer to the most effective online “influencers” ;.

Link to examine sites on your website.

Include the website logo with your other social networking links, “Follow us on…” Again, I’d only link to the absolute most responsible online review sites like Yelp.

Promote your presence on review sites.

Put in a link in your e-newsletter, include it in your advertising and social networking pages. You can even blog about your reviews and link back to the specific review page. Don’t let a few negative posts make you intend to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be doing business with you, so preach it to your choir!

Point-of-Sale signage.

Many review sites offer point of sale materials, such as for instance static clings and stickers that retailers can attach with their door or check out to advertise their site.

Be active in the Online Community.

Be an energetic reviewer yourself. It’s a good way to gain knowledge of the city and fun to accomplish! Just don’t review your own personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.

Lastly, it is known as bad etiquette to directly solicit friends and customers for reviews. And to be honest, this tactic may not do any good. Some review sites allow us algorithms to filter out reviews from one-time reviewers or people that have incomplete profiles because they are generally less credible or even fake. However, promoting your business’s presence on a specific review sites is a great practice and will naturally lead to more and higher quality reviews. Online reviews not only benefit your website’s se optimization, your word of mouth advertising!